What is SEO? Is Search Engine Optimization important in 2021?
There are many questions that arise in the mind of the beginners who have just stepped into the SEO world.
An Introduction to Search Engine Optimization
SEO is not for the faint of heart is what I’ve learned in my SEO journey. It’s a lot more work than you think and it never stops evolving.
If you know the basics of SEO feel free to skip but keep in mind its never hurts to brush up on the fundamentals, so stick with this article you might learn a thing or two.
So let’s start with…
What is SEO?
Search Engine Optimization(SEO) is a science of knowing the fundamentals that the Search Engine needs to rank your website.
According to the Wikipedia definition, SEO or Search Engine Optimization is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
In short, it involves all the works you do to get your website to rank higher in search engines such as Google, Bing, Yahoo, etc…
In addition, SEO is a great way to increase the quality of your website by making it user-friendly, faster, and easier to navigate, and easy to understand.
How Search Engine Optimization Work?
Instead of telling you guys how SEO works?
Let’s have an example,
Suppose you are a Librarian but not a librarian of your school or a college. A librarian of the whole world.
So people or a student need the exact book they want to use.
So here’s a big question how do you do it?
You need a management system, who scans the whole book and knows exactly what’s inside the book is!. And how this book relates to each other.
Now your system has a lot of information and spits the best book for the user. It’s not an easy task (it require some algorithm, function, etc.)
All this work is done by an algorithm for turning all that information that was collected, into a useful search result.
At the fundamental level, Search engine has 3 step process
Every search engine has its own crawlers. This crawler every now and then crawls on the web using a automated program called ‘bots’ or ‘spiders’ on the website that detects the page and gives the indexing to the page.
Search engine crawlers scan the whole web and index the website that is publicly available. These crawlers visit every web page on the web and read the HTML code. Crawlers extract the exact data they need and add them to their index.
When a user searches any type of query on search engines, its the job of the search engine algorithms to decide which websites to show higher.
A website that satisfies the crawlers need more efficiently, can rank higher in the search results.
So I hope you have a better understanding how the Search Engine Optimization work.
Search engine optimization is the same as some other expertise: incredible outcomes will dependably originate from the huge effort.
Now the most obvious question hitting in your mind is…
Why Search Engine Optimization is important for a website?
One line answer-
“For generating more visitors and sales to your website“,
Traditional Marketing is outbound, meaning you have to disrupt people’s attention in order to convey your messages.
With search engine traffic, people are coming to you, which flips the game in your favor.
Users are looking for specific products, services, and answers and you have the power to help them.
As I’m the SEO guy I’m concerned with organic traffic, there’s nothing more powerful than the organic traffic from search engines when it comes to growing your business
Still thinking Why SEO?
You don’t have to take my word for it – the numbers speaks for themselves!
Leads generated from the search engine close at an average of 15% while outbound leads (such as direct mail or print advertising) at an average have a 1.7%- 3% conversion rate which is 12% higher than the conversion rate for outbound leads, according to Christopher Hutchens from Smartbugmedia.
SEO work with every kind of business, it is likely to work for you too.
Imagine how much your business could grow if you have a steady flow of customers coming to your website day after day, year after year. It sounds cool to be true if you put all the work in the right direction
1)60% of the organic clicks go to the top three organic results.
2)In a month 100B searches take place on google.
3)Only 17% of the user went to 2nd pages.
4)40% of users will bounce back if it takes longer than 5 seconds to load.
5)20% of mobile queries are voice searches. It is about a 10 billion google search.
Algorithms Are Google’s Secret Sauce
First, a fall SEO process is a step by step process, it consists of sets of rules that you apply to your website. So this provides a right signal to a search engine crawler and algorithm.
These algoritms are the googles secret sauce and helps to determine which pages it shows for a particular search query.
There are many sets of rules. Search Algorithms shift through the data with in the index and rank the pages almost instanteaneously based on over 200+ ranking signal that checking the quality of a webpage.
To be honest, we know what most of those signals are – but no one outside of google can tell you precisely how their algorithms work.
Well, you don’t need to be an expert in algorithms, its important you have a grasp on how search engine or google works below the hood.
Types of SEO
At the fundamental level, SEO is categories into 3 types:-
- On-Page SEO,
- Off-Page SEO
- Technical SEO
- On-Page SEO: The content that you find on the website, this all stuff deals with On-Page SEO
- Off-Page SEO: This part deals with promotion, in another way to improve your website’s ranking position.
- Technical SEO: It configures all the technical job so that search engine crawlers crawl your page easily
The first stage of the Search Engine Optimization is On-Page SEO
Well, the name suggests On-Page mean on your website, something related to how your website looks like.
On-page SEO is a content optimization process.
The primary ingredients of the on-page SEO are content.
I think you’ve probably heard somewhere that “Content is king“. But what it actually means, the viewer that came to your page for finding a solution, the user wants the content that resolves his/her problem.
In a study, it is concluded that the blog which has a useful content rank higher than a blog which is well SEO with a nice theme with unuseful content.
I hope you get a pretty much clear idea about why “Content is king“.
This prediction is made by Bill Gates long back ago in 1996…and its true as even today.
SEO is not about optimization, it’s about CONTENT if your content is great SEO doesn’t matter over there.
Keep in mind that web search tools don’t read a page like a human so they are searching for signs to make sense of what a page is about.
Some of the key factors are:-
- The Title
- Content quality
- Meta descriptions
- Content SEO
- Headings and content formatting
- Images SEO
- URL optimization
- Internal links
- External links
- Page loading speed
- Comments for review, and different strategies that can send the correct signs to web crawler tools.
- If you followed correctly, on-page SEO will likewise enhance the convenience and credibility of a site or blog.
Before talking about off-page SEO,
Let’s have an example imagine a book, what comes in your mind first -page, author, content, publisher, a cover of the book, and many for…
So likewise the stuff inside a book is what on-page SEO is, and the cover of the book is what off-page SEO is.
The best way to improve your website ranking is by doing off-site SEO. This is also referred to as a link building method.
Off-Page SEO is like the review for your website from others.
So what are the factor of off-page SEO :
- One of the factors that determine the rank of your website, is the number of incoming links(other blogger showing trust to your page)Backlink
- If you want a high-quality backlink to your website, the only MANTRA is “Create the most epic and Shareable Content“.
- Increase your visibility on SERP
- Social presence (Number of quality shares)
- Increase your Authority (Domain Authority, Page Authority)
- Bounce Rate: Decrease your bounce rate (Content, loading speed, readability, and attracting the right readers are all part of decreasing your bounce rate.
I think you understand the difference between on-page SEO and off-page SEO.
As you guys understand from the name technical, which implies all the technical work. Technical SEO has to do nothing in the actual page or a website.
The main purpose of the technical SEO is to help the crawlers to read the website, to index your website without any issue.
- To verify your website on Google Search Console
- Make your permalink or URLs SEO friendly
- Make sure your website has HTTPS with SSL certificate
- Check and optimize your ‘robots.txt‘ file
- Submitting your Sitemap
Google doesn’t require you to take any special steps to appear in search results, but you can help the search engine find new or changed pages faster by letting us know when you make changes.
- Search Console – Submit a Sitemap of your website to Google.
- Structured data – Label your structured content to help users find pages relevant to their search.
How to Track Website & See your Results
So once you begin putting the majority of this SEO tips into movement, how would you really know whether and how well it’s functioning?
After doing all this work, the mean question is how to check your metric, all over this query has a genuinely direct answer, with some key metrics tool.
In 2021, there are numbers of key factors determining tools.
Some of the tools that I currently use are:
1) Google Search Console – This tool gives a pretty much clear idea about your keyword, Impressions, your performance, keyword positioning and you can also submit your site for indexing in this.
2) Google Analytics – In these tools, you can see your real-time user, bounce rate, demographics, engagement with your content, etc.
3) Jetpack – If you are a WordPress user then it is a best alter of a Google Analytics. In Jetpack you see your views, referrers, search engine terms, clicks, top post getting more views, etc.
4) If you are a blogger user, you guys have an inbuilt option to see view traffic, country, and many more.
5) Seo Tool – There are many tools in the market to do the research on keyword, website analysis. In this tool, you’ll get the option to make the keyword tracking, Monitoring the keyword ranking of the website, how the website is performing, etc. Some SEO Tool are SEMRUSH, AHREF.
6) Google AdSense – The reason why I am mentioning this is that it gives an accurate result. You can check your page view, Impression, Clicks, cost per click(CTR), Countries, accurate bounce rate, engagements, etc.
There are many paid tools that are available in the market like Omniture. But I prefer you guys to first use these free tools.
SEO VS PPC
If you come across the best SEO practices isn’t the only way to get at the top of the Search Engine Result Page(SERPs).
Another way to be on first is PPC-ADVERTISEMENT.
Google, Yahoo, Bing will happily take your money and display pay per click ads in exchange for it.
Pay Per Click(PPC) as the name implies whenever anyone clicks on your ads, you will pay the search engine.
So you’re on AKM digital, it’s my responsibility to have a dig into the mechanics.
It’s very important to understand the difference between the paid ads and SEO as well as the benefits both options offer.
Despite being an “SEO Professional” many a time ill suggest go with the PPC. Pay Per Click ads can be powerful marketing tools as long as they have the budget for a proper campaign and nurturing that leads.
|Organic Search- SEO||PPC- ADVERTISING|
|In SEO, Traffic is 100% free (until you are paying for an SEO services).||In PPC, as long as you pay for the ads, your website can show up in the search almost immediately.|
|If you grab that sweet spot it tends to offers higher conversion rates on average, as many users prefer real results to ads.||Paid ads are customizable and if your a passionate PPC guy, then this will drive amazing ROI.|
|Following the best SEO practices can require a lot of research and work. SEO is a constantly changing field.||You need a high budget for decent returns from your ads. In some cases(Insurance, Loans), one-click can cost 100 of dollars.|
|Keep in mind, it takes time to pay off. Even if you do everything right. SEO can takes days, month, or even year before you see explosive results for your website.||As a rule of thumb pay per click results instantly. If you want to drive massive traffic you need to have a massive budget before you see an ROI.|
One thing in common is both online marketing practices under stanf the power of having a presence on serach engine.
In simple words, the easier it is for people to find you, the more sales and leads you can get.
BEST WAY TO LEARN SEARCH ENGINE OPTIMIZATION
The best way to learn Search Engine Optimization is by practising SEO. Understand the basic of the concept, how SEO work, how crawlers work, backlinking, using social media, etc.
For website owners who are new to Search Engine Optimization or simply do not have the time to deal with web site optimization, you can always hire a trusted SEO firm to do the work for you.
Here are some of the websites from where you learn Search Engine Optimization from scratch.
- Google: https://www.google.com/search/howsearchworks/
- Search Engine Land
I hope this guide about What is SEO for beginners? How Search Engine Optimization work in 2021? will help you realize how SEO is important in 2021.
Now I’d like to hear from you guys,
How do you implement this in your blog?
So get started today, who knows maybe the next time when you press the publish, you’ll stand out on the top of the search.
If I missed something!
Let me know by leaving a comment below.