Google Analytics launched its next generation Google Analytics 4 or GA4 which will give you the essential insights you need to be ready for what’s next.

Google Analytics 4 is amazing but very different from Universal Analytics. It will take some time to learn how it works.

In this blog post, we will discuss how to create a new GA4 Account and how to install the GA4 tag on the website.

What is Google Analytics Used for

Google Analytics is the tool that gives you information about your Traffic. About how many people visited your website, Which pages they see on your website and how users interact on the website

With this tool, we can know

  • How many people landed on the particular page through Google, Facebook, Reddit, Quora, etc.
  • How in general they interact on pages or blog
  • Exiting pages 
  • Traffic from another search engine 

This information are very useful for making the Business decision.

Here’s the process of how to install Google Analytics 4 with Google Tag Manager:

Let’s start with the Installation Process

Step 1:- Head over to the Marketing Platform or go to Analytics.google.com.

Step2:- Log in or Sign up with your mail account (you need a google account to start)

Step3:- Click on Start Measuring Button

Start Measuring in Google Analytics Step 1

There are 3 Step

  1. Account
  2. Property
  3. About the Business

Step 4:- Enter the Account detail name (Anything you can give But if you’re doing for the company put the company name here).

Account Setup in Google Analytics

Click on next.

In property setup, you can create the new property

Step 5:- Enter the Property Name, It is helpful if you have multiple properties you can easily distinguish). 

Then enter the Reporting Time Zone and Currency (It is important if you are running an e-com website).

Reporting Time Zone and Currency in Google Analytics

As you all may know Google analytics is upgraded to Google analytics 4. But still, you can create the Universal Analytics Property.

Step 6:- Click on Show Advanced Option and Switch the toggle ON. And this is what I would actually recommend you to create Universal Analytics Property as well.

Enter the website URL.

And select both Google Analytics 4 property and Universal Analytics Property.

Click Next after selecting the appropriate option

Step7:- In About Your Business you have to answer some basic questions such as Industry Category, Business Size, How do you intend to use Google Analytics with your business.

About the Business Information

Click on “Create” after selecting all the relevant options.

And check the boxes to accept the Google Analytics Terms of Service Agreement.

Click on I Accept.

After you land on the Web Stream Details screen – Where you’ll get your Measurement ID.

Web-stream-details-in-Google-Analytics

Congratulation now we have Successfully created GA4 and Google Analytics Property. 

Now let’s connect it with the tag manager

Connect Google analytics 4 through Google Tag Manager

Google Tag Manager is a tag management tool that lets you install and manage your codes from outside of the website(Without touching the Source code).

This is important if you are working with a big team. Especially once you want to do tracking of button click, scrolling, or implementing tag all these features can be easily installed by GTM.

And this is my Preferred way to installing google analytics.

So how to set up google analytics with google tag manager?

Step1:- Log in with your Google account in GTM.

Step 2:- Click on Create Account

Creating the Google Tag manager account

Step3:- In account Setup,

  1. Enter your Account Name (Company Name)
  2. Select the Country
  3. Enter the Container Name
  4. And choose your Target platform
Account setup in Google Tag Manager

Step4:- Tick the Google Tag Manager Terms of Service Agreement

And click on “YES

Now we get two codes here that we need to install onto our website.

If you have a dev team you have to just send this code to them and they will Insert it into the head and body part of the website.

Or if you are using any CMS you can install this on your own.

And this is the only code that you want to put on your website. And after that, you can insert any tag to the website easily.

Go to the CMS Backend – Here I’m using WordPress.

Just go to the plugin and install the Insert Insert Headers and Footers by WPBeginner

Insert Headers and Footers by WPBeginner

Go to the plugin setting

And insert the code in Header and Body as shown in the image below.

GTM Code to insert in website

And save the changes

GTM is now installed

Now we can deploy the Google Analytics in Google Tag Manager

Step 5:- Click on Tag and then click on New Tag

GTM add new Tag

Step 6:- Click “Tag Configuration

Tag Configuration in GTM

Under the tag configuration, the menu open(Chose tag type) which has a lot of different templates that we can utilize.

Step 7:- Click on Google Analytics: GA4 Configuration. This is the base tag that you need to install.

Google Analytics GA4 Configuration

Step 8:- Enter your GA4 “Measurement ID” that we got from Google analytics

GA4 “Measurement ID”

Step 9:- The Next Step is to click on Triggering and Choose the trigger.

Triggers are the condition when we want to deploy the tag.

Select “all pages” from “Choose a trigger” Window

Choose a trigger

We don’t have any Special Configuration here. We just want to deploy this tag on all pages that are accessible to the user. 

Step 10:- The last thing that I would urge you to fill out is the name. 

My naming convention is GA4 – PageView- Tag- Configuration

And  save this

Step 11:- Now we can check the changes – Click on the Preview button

Preview-mode-in-GTM

Enter the URL of the website and click the “START” option.

Your preview mode will open in a new tab and you see a message Degugger Connected.

Now we can check that our google analytics 4-page view tag (GA4-Pageview-Tag-Configuration) has fired correctly.

GA4 Configuration Tag Fired Correctly

Step 12:- Now go back to the google tag manager and click on the submit.

So it goes live on our website.

Step 13:- Give the Version Name – Add a detailed description of the changes.

Step 14:- And then click on Publish.

And now it goes out to all website users.

It’s permanently installed on our website.

Congratulation! You have successfully Install Google Analytics 4 with Google Tag Manager.

So there you have it. We went through a full Google analytics 4 Tag deployment process with the help of google tag manager.

Installing google tag manager is not that much difficult.

If you are stuck at any place do let me know.

Thank you.